Better sales with the right marketing materials

A marketing plan is used like a calendar to plan the company's upcoming marketing activities throughout the year. It ensures that your company plans for the right activities, when they should be carried out, for whom, and through which channels.

Once the plan is set and the activities are planned, it's time for the next step - to create attractive and audience-specific materials tailored for the different activities. Deciding "which activities to carry out" and "how to carry them out" is the biggest challenge. The type of activities planned varies depending on the industry and the company, but new, attractive, and innovative marketing materials are something that all companies need.

Below are some examples and descriptions of different types of printed and digital marketing materials that can make a difference during your sales year!

TIPS FOR PRINTED MARKETING MATERIALS:

Catalog/Brochure – With a custom brochure or catalog, you can excellently showcase your company's offerings. Catalogs and brochures are also perfect to bring along to trade shows, events, or leave behind after a client visit.

Folders – A folder is a folded sheet of paper perfect for use as a compelling company presentation, invitation card, menu, or to showcase a new product/service.

Leaflets/Flyers – With leaflets and flyers, you can effectively and cost-efficiently spread your message. Leaflets are often used before campaigns or events such as trade shows and conferences. They can also be used to distribute discount codes or inform about events, etc.

Postcards – With addressed postcards, you can engage in a classic, cost-effective, and, above all, pleasant way! Perfect for sharing news, discount codes, or inviting to events.

Signs – With a sign, you can effectively and customly highlight different messages at trade shows, in stores, at the office, or during events. Examples of signs include information boards, props in theater performances or stores, sandwich boards, flags, banners, entrance signs, facade signs, and business signs.

Newspaper or Magazine Ads – Newspaper ads in daily press, evening press, popular press, or business press are an effective way for your company to reach the target audience.

Business Cards – A classic way to market yourself and the company you work for. A business card is a small card given away so that the person in question remembers both you and your company. Making the business card a bit more exclusive by laminating or foiling it also garners extra attention and impression.

Trade Show Materials – Attractive trade show materials attract new customers and stakeholders! Examples of trade show materials: A booth wall, banners, flyers, pop-up walls, catalogs, roll-ups, trade show tables, tents, sandwich boards, banners, and flags.

Packaging – A smart way to stand out is with innovative packaging! Laminate, foil, create a creative design, or choose a box that reflects your company's activities.

Retail/Office Materials – Beautify the store or office to attract and inspire your existing and new customers! Some companies rearrange for holidays, others for seasons. Here are some tips for different types of store/office materials: Product displays, brochure holders, floor decals, shelf talkers, posters, flags, and letterheads.

Promotional Products – Market yourself every day with company-branded pens, mugs, clothing, keychains, tote bags, and much more! Promotional products are also perfect to hand out during client visits, trade shows, or conferences.

TIPS FOR DIGITAL MARKETING MATERIALS:

Website – A website is a sales channel that never sleeps. Here, you can share offers, information, and news. Today, almost all businesses start with a Google search. If someone searches for a company and doesn't find a platform with information about the company's services and offers, they risk losing an entire deal.

Customer Clubs – A customer club is a service primarily for companies that want to strengthen the relationship with their customers. The members are the company's most loyal customers who, through the club, receive benefits for their purchases.

Newsletters and Email Marketing – Direct mail via email is an effective and measurable sales channel addressed directly to your customers. An excellent way to remind your customers about the company's campaigns, offers, and news.

Written Content – Content is king! Regardless of which industry your company belongs to, there needs to be information on the website, in the catalog, on the blog, or in the newsletter. With relevant content, you not only create interest among your target audience but also rank higher in Google's search engine optimization.

Social Media – One of the most accessible and effective tools for visibility, sales, and brand building. With the help of various channels, you can communicate with your customers daily through tips, tricks, contests, and behind-the-scenes glimpses of your company.

Image/Video Content – Capture the audience's attention in the best way with image/moving content from your business. With images from your business, you can strengthen your brand identity and give the viewer a better picture of your business. You can use the images on your website, social media, in catalogs, and on posters.

With video content, you can tell your story without using text. Today, people have become increasingly lazy and prefer to consume information via video. With a video, your company can convey messages, provide more information about your offers, and engage the audience quickly and effectively.

Digital Ads – With digital ads, you can appear in the right place, to the right people, and at the right time. Here, you can optimize ads for your target audience, the platforms they are on, for a certain period, and determine the geographic location yourself. Digital ads can also be evaluated and tracked.

E-book – An e-book is a digital catalog/magazine/brochure available digitally for your customers to browse. The e-book can be used for a long time and can be made accessible and updated in case of any changes. A cheap and simple way to increase the company's digital presence.

Did you find something that fits into your marketing plan? Exakta is a full-service provider that offers the solution for all your communication needs – from production to distribution. We help you with everything from developing a suitable marketing plan to finding suitable channels and target group-adapted and standout materials for you to be visible. Contact us today at support@exaktaprint.se