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Is it optimal to print digitally?

Although traditional printing is often seen by many as a more "authentic" and genuine craft, digital advancements have created opportunities for "printing" that were previously only done by a photocopier. Digital printing meets needs that were previously impossible to fulfill. Smaller print runs at reasonable prices are the strongest argument for digital printing.

But there are also other advantages. For example, if you: 

  • Desire shorter lead times.
  • Want fresh facts and timely content with continuous updates. You print version by version.
  • Don't have space and room for stockpiles of printed materials.
  • Want smaller print runs but still make a professional impression on the recipient with high-quality prints.
  • Have an organization with a variety of material needs and instead want to utilize the "Print on Demand" opportunity.
  • Want to create personalized "variable prints" on addressed advertising where, for example, names, locations, or similar are printed to make the communication feel more personal.
  • Think about the environment and thus optimize your print run to minimize paper waste. Print new ones as needed.
  • Want to make test samples to ensure large offset productions. You then get to experience the print as close to reality as possible before running the large print run.

You can surely come up with more reasons if you think about it. The fact is that digital printing complements the traditional offset printing technique excellently.

Format
The most common format for digital printing is up to 50x70 cm, but the possibilities are greater than that. Digital production can be done from business card sizes up to almost any size, i.e., large format.

Material
Consider what you would like to print on? Development is advancing every day. Today, you can print on paper, cardboard, fabric, plastic, and many other materials.

Edition
To be sure about the profitability threshold for printing digitally or offset, it's best to talk to your contact at the printing company.

Exclusivity
Through stylish lamination and beautiful foiling, you create an even higher sense of quality, and for productions that are meant to be perceived as extra valuable, it can be an excellent idea.


Examples of digital prints:

  • Presentations and sales materials with a short lifespan and limited edition.
  • Posters and signage for events and local/regional campaigns.
  • A personalized exclusive calendar with own pictures month by month.
  • Invitations and thank-you cards for customer meetings or trade shows.

More options

There are many players in the market. The advantages of turning to a traditional printing house that is environmentally certified are many.

  • Wide range! Several different printing techniques but also a large range of services.
  • Standard or custom solutions.
  • Order portals for the loyal purchaser.
  • Security and long experience of materials and printing.
  • Quality and environmentally certified
  • Personalized service